David Meerman Scott posts on Boston’s second Social Media Club meeting - a successful event, where much discussion was centered around the social media press release - I’d like to point you towards the Social Media Release blog by Chris Heuer; there’s only a few posts, but they excellently describe the elements of the social media release.
I’m posting this hedging my bets that there might be public relations experts or budding communicators that are just dipping their toe into areas and functions of the Internet they’ve never seen or taken part in. There’s also a group of people that just enjoy staying on top of the latest happenings and conversations around social media. If all this interests you, here’s a couple more links regarding the social media release.
Social Media Release Wiki
The new Social Media Release site
Google Groups mailing list for New Media Release discussion
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November 6th, 2006
2:34 pm
PR 2.0
By Tim
What would a Social Media Press Release look like? Discontented with the traditional press release, Chris Heuer has written the post Elements of Social Media Release - the result of conversations with others in the Social Media Release Working Group.
The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the Internet by using structured data via the Microformat, which ultimately increases its findability by interested parties - which is ultimately the driving purpose of public relations and the press release specifically.
Reading through the announcement involves a familiarity with certain technologies and web sites - for instance, RSS, microformats, podcasts, social bookmarking, Technorati, Digg, etc. There’s even a first-try at a Social Media Press Release template (pdf); don’t worry about the specifics though, Chris foresees (correctly) that one might able to construct these release right out of Wordpress or Moveable Type in the near future; via plugins.
If this is an area you’re interested, subscribe to the Social Media Release blog.
Technorati Tags: hrelease, socialmediarelease, socialmediaclub, chris+heuer, pr2.0
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