Portland Social Media

Google Gets Fed FeedBurner

It’s a done deal. Google buys the much-loved company FeedBurner for $100 million - good on them. Hey, I’m a fan of FeedBurner, it’s easy to use and the company has been rock-solid in adding new features and supporting things like podcasting. Others are not-so-much-fans of FeedBurner, as they are RSS ninjas that hold their feeds close to their chest. To each their own.

Is this purchase by Google a sign that Google is serious about RSS? Is this much, much bigger news than Microsoft including RSS support in silly IE 7? I guess it’s now in short order that will have easy-to-integrate AdSense ads in all the RSS feeds we read. Oh yippee…sarcasm, sarcasm.