YouTube Goes with Pre/Post Roll Adverts
By Tim
The Ads are coming, the Ads are coming! YouTube fans should beware that ads are coming to your favorite video sharing website. YouTube’s head of advertising dropped the A word at ad:tech in San Francisco Wednesday. “We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.
Most of us are annoyed with TV-duration pre-roll commercials on the videos we watch, even a mere 15 seconds of pre-roll can be very frustrating for someone watching on YouTube. With that said, I’m actually very impressed with the advertising included in Business Week’s video podcast - prior to a few days ago they had very short and informative Blackberry ads running just after the intro for the podcast. Now, they’ve secured Windows Mobile as a new advertiser and all you see is the Windows Mobile logo on the screen for a few seconds. In my opinion, these advertisements are intrusive and fit the podcasts audience.
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