Portland Social Media

OnHollywood 2007

By Tim

JD Lasica, over at socialmedia.biz, is at the OnHollywood event and he has a great post about what’s being talked about at OnHollywood. Of interest to me, from his post, are the following:

• Richard Rosenblatt, CEO of Demand Media, unveiled dot.tv
• Chad Hurley said, “We’re seeing the optimum length of a video is 2 minutes.” on YouTube and he doesn’t attribute this to something YouTube caused, but rather it’s the nature of video on the Internet.
• Michael Robertson made a prescient statement that he doesn’t see the explosion of video on the Internet as a benefit to the middle-of-the-road video producer or talent, because he remembers the 90’s when most thought the Internet would allow the rise of “middle-class musicians” to make a living without being signed to a big label. So far, he’s right and those that dedicate their lives to playing music still have a hard time paying the rent - the only band I can think of that has done well without signing to the majors is Arcade Fire; could be wrong. To sum up, Michael suggests you should always reach for the top with your creative works, if you ever want to make money.
• Richard Rosenblatt disagreed and tired to sell everyone that the only thing standing in the way of someone making an instructional video in their basement for $500, is for there to be a monetization system in place where he can sell it for > $500.
• Blake Krikorian, founder-CEO of Sling Media, hates DRM. Not sure if everyone in the audience nodded their head in agreement when he espoused his dislike for DRM - I would be enthused if everyone agreed.

This entry was posted on Thursday, May 3rd, 2007 at 3:13 pm and is filed under Conference, Video, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.