Portland Social Media

The Social Media Press Release

By Tim

What would a Social Media Press Release look like?  Discontented with the traditional press release, Chris Heuer has written the post Elements of Social Media Release - the result of conversations with others in the Social Media Release Working Group.

The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the Internet by using structured data via the Microformat, which ultimately increases its findability by interested parties - which is ultimately the driving purpose of public relations and the press release specifically.

Reading through the announcement involves a familiarity with certain technologies and web sites - for instance, RSS, microformats, podcasts, social bookmarking, Technorati, Digg, etc.  There’s even a first-try at a Social Media Press Release template (pdf); don’t worry about the specifics though, Chris foresees (correctly) that one might able to construct these release right out of Wordpress or Moveable Type in the near future; via plugins.

If this is an area you’re interested, subscribe to the Social Media Release blog.

Technorati Tags: hrelease, socialmediarelease, socialmediaclub, chris+heuer, pr2.0

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This entry was posted on Monday, November 6th, 2006 at 2:34 pm and is filed under PR 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.